8 Ways To Repurpose Social Media Content

The struggle is real when it comes to creating high-quality new content for your audience, but repurposing content might just be the answer to all your problems! 

We often get stuck trying to come up with new ideas, but totally forget about all the amazing content we’ve already created that maybe just needs a little facelift. And the bridge between breathing new life into old content and creating new quality content is knowing how to repurpose! 

In this article, you’ll learn eight ways to repurpose your current content which will help you save time, reach new audiences and better utilize your online resources.

But First, What Is Content Repurposing?
Repurposing content, AKA finding new ways to recycle your existing content, is adding to, updating, and/or revising content you already have to add more value. The definition can be a little vague sometimes, but that’s because content recycling isn’t a rigid concept. Repurposing is executed in many forms and demonstrated in a variety of ways. It’s all about using content in different contexts, presenting it in different ways, positioning it on different platforms, or it can be a combination of all three. 

Repurposing content adds value by reaching new audiences or simply by reinforcing your brand message. It also saves time and allows you to regain access to potential customers you may have missed the first time around.

Though you can repurpose all types of content (check out my e-book), in this article we’re going to focus on a few ways you can repurpose content for social media. 

8 Ways To Repurpose Social Media Content

Social media offers great versatility for repurposing content. Here are eight awesome ways you can use it to add more value, reach more potential customers and stretch your content. 

1. Use the same content across all platforms. Just because you create a post for one platform doesn’t mean you can’t share it on all of them. Copy and paste content from one platform to the others and boom, you’ve instantly repurposed content. Change a word or two or switch out the images so it “fits” the platform you are using and adds some variation. 

2. Use graphics and captions in stories. If you’ve created a series on social media platforms, at the end of the week, month, or whatever, create a featured story with captions, and the images and graphics you used for your posts. Example: Say you’ve featured a different natural hair style for seven days. On day eight, combine those images and captions and post as a story.

3. Make memes
   Memes are among the most shared content online and if you want a fun, easy way to use your content to engage customers, create memes that align with your brand’s voice and appropriate for the platform you are using. 

4. Testimonials are great for social media content 
   Testimonials are some of the best pieces of content you can repurpose because they are evergreen, and hold their value. Testimonials improve and support customer relationships and reaffirm positive buying decisions. You can post or turn in to stories as well. 

5. Turn blog headers, industry statistics, facts, or quotes into tweets or graphics. Most of you probably share your latest blog post on social media with the title of the article, but oftentimes, the promotion stops there. Rather than creating just one social post, create an assortment of different posts from the headers, facts, statistics, or quotes used throughout the article, and link back to the original blog post.

6. Use videos and webinar content
   Videos and webinars are both great sources for developing social media content. Pulling important facts, quotes, and notable information from your videos and webinars can reinforce your messaging and make for excellent social media content.  

7. Repurpose tweets into Instagram posts. 
   You’ve seen it done by others, but you probably never thought about reusing your own tweets on other social media platforms. Repurposing tweets is a great way to add more perspective or context to your messaging. But make sure you’re not using low-quality screenshots. 

8. Turn longer videos into short tutorials
   Use longer videos that you have created on YouTube, Facebook or Instagram to make several shorter videos. You’ll be surprised at how many awesome one to two-minute videos you can create from just one long video. A word of caution though – make sure your videos are good quality and edited to make sense in context to what you are talking to your customers about.

If you want to learn more and get an in-depth look at how to create more content in less time, click here to pick up my e-book Content Repurposing for Beauty Brands.

10 Reasons Why Blogging Should Be Part of Every Beauty Business’ Content Marketing Strategy

Running a business is hard enough, and with everything else you have going on in your life, you probably think that starting a blog is something closer to the realm of “oh hell no.” But the reality is, blogging for your business is one of the best decisions you’ll ever make. Blogging is one of the most lucrative, cost-effective content marketing strategies out there, and it is a good way to strategically position your brand messaging. Especially for beauty brands. 

#FACTS
Businesses who nurture leads through blogs make 50% more sales at 33% less cost than non-nurtured leads. Yep, you read that right. In fact, 45% of all businesses say that blogging is the most important part of their overall content strategy. Over 50% of companies who blog say that blogging has increased brand awareness, visibility, SEO, and website traffic. Whoa!

Blogging is a fabulous and economical way to generate leads and offer more comprehensive information about your products or services. It also allows brands to share very specific information about their company, products, services, or news; further blogs are among the most shared online content. More shares equal more reach and more eyeballs on your products or services.

Not only can a blog offer two-way communication between you and your customers, but blog articles give your business the ability to tell your company’s story in your voice and tone and describe your products and services in a way that motivates your customers to buy. 

 In case you’re not convinced, here are 10 facts about why your brand should be blogging.  

1. Meaningfully connects you with your customers
   Beauty brands are personal and having a blog that speaks directly to your target audience in a meaningful way gives your brand personality. Building trust through insightful articles and information connects you with your customers in a personal way that makes your brand more relatable. Additionally, you can thoughtfully address customer concerns or issues on your platform and your terms.   

2. Increases search engine traffic and drives SEO
   Google loves new content, and the more pages you have on your website, the more search engines love you! Whenever you add a blog post, you are also adding more pages and content to your website. This subsequently improves organic search visibility and drives more traffic to your website. 

3. Complements your social media presence
   A blog post can be mined for about 100 different social media captions for which you can always drive your customer back to your website to read more. Without highly topical blog articles to promote or drive traffic via social media, you are missing a stellar opportunity for high-quality engagement with your audience. Blogging makes it easy for your content to be shared via social media. 

4. Promotes trust and builds authority 
   No matter what you do in the beauty industry, if you have a product or service, you are going to have competition. A blog is one of the best ways to set yourself apart from the competition, raise awareness, and establish your brand as a market leader. Blogging allows you to share pertinent information about your brand, build authority, and promote trust amongst your customers.

5. Improves conversion rates
   Blogs convert visitors to customers. A conversion rate is the percentage of visitors who complete the desired action, like signing up for an email list or buying your product. A blog that is consistently updated alerts customers and visitors that your business is thriving and active. As a beauty brand, you should always be able to find ways to interact with your visitors through your blog. Discussing the ingredients included in your products, teaching how to apply various products, and educating your customer base on topics related to your product or service are just a few great ideas to help you provide valuable content that converts.  

6. Encourages internal linking
   Internal linking is linking back to other blog posts or maybe even products on your website. Internally linking to other blog articles, pages or products can help improve your SEO. It helps visitors navigate your site and guide them to your most important pages. 

7. Helps you rank better for long-tail keywords
   Long-tail keywords are search terms or keyword phrases with low search volume and competition levels. They are also longer, usually three or more words than other keyword types. The best way to rank for long-tail keywords or search queries is to create more content. The more content you create, the better your chances are for ranking for less common, but higher-converting keyword phrases. 

8. Increases number of leads
   According to research, websites with 401-1000 pages of content get 6x more leads. And brands with blogs receive 67% more leads than brands who aren’t churning out the content. If you want to produce more leads for your brand, create good, valuable content. 

9. Encourages valuable discussion 
   Blogging allows businesses to connect with their customers via two-way conversation. Opening the comments on your blog helps to encourage discussion about topics, that are important to your customers. It also allows you to listen and respond to their questions or concerns on your platform.

10. Keeps your website fresh and relevant
    Search engines reward websites that continuously produce new content. Google especially feeds on new content, so a blog that is well-maintained and updated with fresh content often has a 434% higher chance of being ranked highly on search engines.

Blogging is an excellent mode of communication and it is great for developing more intimate relationships with your customers. Not only does it keep customers updated, but it’s also a wonderful way to generate leads and show off your beautiful brand personality. 

Need help getting started on your blog? Contact me for a free 15-minute consultation.