No matter what type of marketing campaign you choose to run, if you are not consistent, your campaign will not succeed in reaching its intended goals, and will ultimately lead to poor results.
Successful marketing is like a weight loss plan, when you eat right and exercise every day, you will eventually see the pounds melt away, your muscle tone increase and achieve an overall feeling of good health.
Conversely, if you only grace the gym with your presence one or two days per week and eat whatever you want, whenever you want, your results will be minimal. There will be no change and possibly even weight gain.
Marketing works much the same. When you put forth consistent, daily effort, you will eventually see the fruits of your labor. When you’re inconsistent, no doubt you’ll get stuck and become frustrated with the results, or lack thereof.
Whatever type of marketing you pursue, whether its email, social media or traditional marketing, make sure you have the budget and the time to be and stay consistent with your promotions. Think your campaigns through thoroughly, have a goal in mind and plan accordingly. Marketing is not a one hit wonder, it takes time and a steady, constant stream of activity to be successful.