No matter what type of marketing campaign you choose to run, if you are not consistent, your campaign will not succeed in reaching its intended goals, and will ultimately lead to poor results.
First things first…before I delve into what copywriters actually do, you should know that copywriters are in no way associated with copyright law, which involves legal protection for creative works. It’s one of the biggest misconceptions people have about copywriters and if someone does copyRIGHTs, they’re probably a lawyer and will no doubt tell you that, soooo…off we go!
When used correctly, testimonials can be a powerful and effective marketing tool to use as part of your content strategy, on your website and in your marketing materials. Testimonials, which I consider a form of word of mouth, carry a lot of weight in the minds of prospective customers because it gives them a glimpse of how you run your business from a client’s point of view.