spa marketing

Testify! How Testimonials Can Benefit Your Business

Testify! How Testimonials Can Benefit Your Business

When used correctly, testimonials can be a powerful and effective marketing tool to use as part of your content strategy, on your website and in your marketing materials. Testimonials, which I consider a form of word of mouth, carry a lot of weight in the minds of prospective customers because it gives them a glimpse of how you run your business from a client’s point of view.